Hermès Price Increase 2025: Latest European Bag Prices Revealed

Hermès European Price Update for 2025

As the new year begins, Hermès enthusiasts eagerly anticipate the annual price adjustments. In 2025, the French luxury house implemented increases ranging from 3% to 8.4% across its iconic bag Collection, effective January 1. This article provides a comprehensive overview of the updated European prices for Birkin, Kelly, and other sought-after models.

Hermès Mini Kelly Picnic price increase chart

Birkin and Kelly Price Breakdown

The flagship Birkin and Kelly lines saw notable adjustments, with most leather variations rising approximately 4%. The Birkin 25 in Togo now costs €8,950, up from €8,600, while the Birkin 30 and 35 in Togo increased to €9,800 and €10,600 respectively. The Kelly 25 in Togo also rose to €8,950, reflecting a similar percentage increase.

Exotic leathers experienced higher hikes, with the Mini Kelly 20 in Matte Gator jumping 7.5% to €30,000, and the Kelly Elan Shiny Croc with Feathers climbing 6.5% to €42,500. Limited editions like the Picnic and Teddy styles saw even steeper rises, with the Mini Kelly Picnic soaring 20.7% to €16,300.

Other Iconic Models

Beyond Birkin and Kelly, other beloved Hermès bags also received price adjustments. The Constance 18 in Epsom now retails for €7,100, a modest 2.2% increase, while the Evelyne series saw increases around 1.7-1.8%. The Picotin 18 in Clemence rose 4.4% to €2,600, and the popular Geta bag increased 4.1% to €5,050.

Detailed Price List for Select Models

Mini Kelly 20 (Epsom): €7,450
Kelly 25 (Togo): €8,950
Birkin 25 (Togo): €8,950
Birkin 30 (Togo): €9,800
Birkin 35 (Togo): €10,600
Constance 18 (Epsom): €7,100
Evelyne 29 (Clemence): €2,950
Picotin 18 (Clemence): €2,600
Geta (Chevre): €5,050
Della Cavalleria Mini (Epsom): €5,150

Understanding the Price Hikes

Hermès historically raised prices by 1-4% annually, but recent years have seen larger jumps. In 2024, European prices increased by 7-13%, and while 2025's increases are more moderate, they still reflect rising costs of materials and labor. The brand's commitment to craftsmanship and exclusivity continues to drive demand, even as prices climb.

As the year progresses, additional price updates may emerge for other regions and models. Stay informed to plan your investments wisely.

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