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Celebrating 10 Years Of The Loewe Puzzle Bag With Limited Re-Editions

It’s hard to believe that Loewe introduced the Puzzle Bag only ten years ago.

The bag, which found immediate footing and a cult following, solidified the brand in the handbag world as a contender and a must-have icon that breaks the barrier of the ordinary.

Jonathan Anderson introduced the Loewe Puzzle Bag with his first collection for the House, one that defined his tenure at the helm. The first iteration, and all that followed, showcased ingenuity and playfulness in the design, with geometric lines and pieces of leather placed together meticulously to form a puzzle.

To celebrate the landmark occasion, Loewe released 19 re-editions of some of the most beloved animations from the past decade of the Puzzle alongside a celebratory new design. This limited edition assortment was aptly named the Puzzle 10 collection.

A Closer Look at the Puzzle 10 Collection

We wanted to revisit some of our favorite Puzzle iterations and share them through our lens.

Loewe Puzzle Bag Limited Edition Pink 01
Puzzle 10 FW15 Runway re-edition
Loewe Puzzle Bag Limited Edition Pink 02
Pink Puzz charm

If you remember one of the first iterations, this Puzzle Bag will hold a very special place in your memory. We first saw this multi-pink-hued Puzzle on the FW15 Women’s Show runway. This bag was defining, with its cuboid shape and different leather pieces, calfskin suede in mixed pink tones, coming together on each panel.

The originality with which Loewe’s Spanish atelier and Creative Director collaborated to create this bag was monumental, and it can be noted as the one that started it all. Fast-forward ten years from its first introduction, and it’s just as relevant and coveted as when we first saw it.

Paula’s Ibiza, Re-edition

Loewe Puzzle Bag Limited Edition Paulas Ibiza
Puzzle 10 Paula’s Ibiza Parrot re-edition
Loewe Puzzle Bag Limited Edition Kiwi
Puzzle 10 Paula’s Ibiza Kiwi re-edition

Loewe’s penchant for artist collaborations pushed boundaries and brought unique buzz to the brand. Seasonally, one of the most anticipated drops from Loewe is its Paula’s Ibiza collection, and the Puzzle is brought back in exciting interpretations with each new series.

Both the FW17 Paula’s Ibiza collection Parrot Puzzle and the FW21 Paula’s Ibiza Kiwi Puzzle have been re-editioned in this drop.

Loewe Puzzle Bag Limited Edition 01
Puzzle 10 Cloud re-edition, Fluffy Puzz charm

Rounding out the group we chose to focus on is another iconic Puzzle, the SS17 Women’s Puzzle 10 Cloud. This collection made big waves in the fashion world, with the cloud motif being used on everything from bags to clothing and beyond.

This very light-hearted approach to the design made it a true classic icon. Every version speaks to different styles and wants, while the classics remain cornerstones of the Puzzle line.

Puzzle 10: Additional Details

All of the bags in the Puzzle 10 collection are marked with special touches. Each bag features a commemorative metal plaque on the interior to denote its limited edition collection.

Loewe Puzzle Bag Limited Edition 11
Puzzle 10 Paula’s Ibiza Kiwi re-edition

Another addition is the two Loewe balloon charms that come with each bag. As you know, the house of Loewe keeps its designs spirited, and this adds one more unique element. Each Puzzle 10 re-edition comes in a bespoke box finished with a gold foil Loewe Anagram alongside a special-edition jigsaw puzzle inspired by the bag inside.

Loewe Parrot Puzz Charm
Parrot Puzz charm
Loewe Kiwi Puzz Charm
Kiwi Puzz charm

Having Loewe include a line of charms that coincides with each bag feels all-encompassing. Loewe’s knack for whimsy and mischievousness continues with the Puzz Charms, one denoted for every Puzzle 10 design.

These are sold separately, so you can add them to their matching bag or choose a standalone charm for any other design.

Discover the entire Loewe Puzzle 10 collection and shop in select stores now!

Photographer: Vlad
Creative Direction and Styling: Kelly and Alex Silva
Location: PurseBlog offices

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