Get A First Look At What's To Come From Loewe Next Year

 Loewe, alongside creative director Jonathon Anderson, continues its dialogue with photographer Juergen Teller for the Pre-Spring 2025 campaign. Offering a first look at what’s to come from Loewe next Spring, the images continue to tell a story of individuality, focusing on character study.

As expected, the images feature a unique cast of characters, with Anderson calling on Ayo Edebiri, Drew Starkey, Leo Woodall, client-turned-collaborator Sue Kroll, and others to star in the campaign.

A series of images defy expectations by showcasing talent representing a variety of stereotypical archetypes. Ambika Mod showcases the iconic Loewe Puzzle beside two flexing bodybuilders, while Ayo Edebiri embraces the now-House classic Squeeze in a new hue in front of a pair of rugby players.

Images play on the idea that what one wears is a defining factor of character. Menswear has a hint of Americana, while womenswear offers a more elevated take—think drapey dresses, voluminous leather, fur, and more. The campaign is a true representation of Anderson’s unique vision for Loewe, and it’s one that has continued to work for the storied leathergoods House.

Icons Reinvented

A series of still-life images further emphasizes the campaign’s playfulness, allowing a closer look at accessories from pre-collection. There are new takes on Loewe favorites, like a furry green Flamenco Purse and teal blue iterations of the Squeeze and Puzzle Fold Tote.

This collection, which acts as a precursor to Spring 2025, echoes the unique textures and interesting lines we saw on the runway. For the new season, the Puzzle Bag sees an exciting return to its original form, which will delight Loewe fans, both new and old.

View more from the campaign below.