Goyard Tote vs Europe | LUX-HANDBAGS

Goyard remains one of the most elusive names in luxury, thanks to its signature Goyardine canvas, tightly controlled retail network, and refusal to sell online. That scarcity keeps demand high, but it also means prices are subject to quiet regional shifts. In early 2025, the French house adjusted prices in the United States only, leaving Europe and the UK untouched for now. For American shoppers, the result is a widening transatlantic price gap that makes a European boutique—especially in Paris—an increasingly attractive option.

This guide breaks down the latest US prices for Goyard’s three most sought-after totes—the Saint Louis, Anjou, and Artois—and compares them with stable pricing in Europe and the UK. We also run the numbers on potential savings for US shoppers who buy in Paris, factoring in the weak euro and VAT refunds.

Saint Louis: The Original Reversible Tote

Introduced in the 1930s, the Saint Louis was the first luxury reversible tote. Its lightweight Goyardine canvas and roomy silhouette made it a staple for Riviera escapes and city commutes alike. For 2025, the Saint Louis is the only Goyard tote to avoid a US price increase: the PM remains ,710 and the GM stays ,890.

Goyard Saint Louis tote worn on the shoulder

Saint Louis Prices

PM (11 x 19 x 6 in): ,710 / £1,270 / €1,450
GM (13 x 23 x 7 in): ,890 / £1,405 / €1,600

Handbag Math: Saint Louis Savings

At €1,450, the Saint Louis PM converts to roughly ,504, saving a US shopper about 6 (13.7%). The GM at €1,600 comes to about ,659, a saving of 1 (13.9%). These gaps are wider than in 2024, and a VAT refund can push savings even further.

Goyard Saint Louis tote in a neutral colorway

Anjou: Leather-Lined Luxury

The Anjou is Goyard’s most handbag-like tote, distinguished by a Chevroches calfskin interior that replaces the usual linen-cotton lining. It keeps the reversible design but adds a layer of refinement. After a price adjustment in 2024, the Anjou saw US increases this year: the Mini rose 4.5% to ,530, the MM climbed 4.1% to ,260, and the PM jumped 7.1% to ,980.

Anjou Prices

Mini (8 x 8 x 4 in): ,530 / £1,800 / €2,050
PM (11 x 19 x 6 in): ,980 / £2,060 / €2,350
MM (13 x 23 x 7 in): ,260 / £2,325 / €2,650

Handbag Math: Anjou Savings

European prices translate to significant savings for US buyers. The Anjou Mini at €2,050 equals about ,126, saving 4 (19%). The PM at €2,350 is roughly ,437, saving 3 (22.2%). The MM at €2,650 comes to about ,749, saving 1 (18.5%).

Artois: Structured and Secure

Launched in 2018, the Artois shares the Saint Louis silhouette but is not reversible. Instead, it offers a more structured shape, reinforced leather corners, and a zip-top closure. These features have made it a favorite for those who want Goyard style with added security. The Artois saw the steepest US increases this year: the GM rose 16.5% to ,960, and the MM climbed 19.3% to ,710.

Artois Prices

PM (9.5 x 12 x 5.25 in): ,470 / £1,755 / €2,000
MM (11 x 14.5 x 6.25 in): ,710 / £1,930 / €2,200
GM (26.7 x 9.4 x 14.5 in): ,960 / — / €2,400

Handbag Math: Artois Savings

For the Artois PM, the European price of €2,000 converts to about ,074, saving 6 (19%). The MM at €2,200 is roughly ,282, saving 8 (8.2%). While the MM saving is smaller, it still beats 2024 levels.

Why Paris Remains a Smart Buy

With US prices rising and European prices holding steady, the arbitrage opportunity is clear. A strong dollar against the euro, combined with VAT refunds of roughly 10–12%, can make a Paris purchase of a Goyard tote substantially cheaper than buying at home. The Saint Louis, Anjou, and Artois all offer meaningful savings, and the gap is likely to persist until Goyard adjusts European pricing—if it ever does.

Hermès Garden Party Neo 23 in Rouge Radieux Togo

For now, if you’re eyeing a Goyard tote, a trip to Paris could make your purchase even more rewarding. Whether you choose the iconic Saint Louis, the luxurious Anjou, or the structured Artois, the savings are worth the journey.

Goyard tote price 2025 USA vs Europe

Saint Louis PM price increase 2025

Anjou tote cost in Paris vs US

Artois GM price 2025 Goyard

Goyard handbag savings Europe VAT refund

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