Gucci Goes Back In Time With Its Pre-Fall 2019 Campaign

Gucci‘s newly released Pre-Fall 2019 campaign images are ancient history in the best possible way. For this campaign, Alessandro Michele tapped into history, utilizing a Sicilian site which dates back to the 7th century BC. The Selinunte Archaeological Park was the background for the Pre-Fall 2019 Ad Campaign, creating an eye catching juxtaposition between the ancient ruins and Gucci’s contemporary collection.

The campaign, which was photographed by Glen Luchford, imagines a mythical place frozen in time. This place, encourages a certain freedom of expression, allowing people from all walks of life to coexist. In this modern-day interpretation of the ruins, lovers and friends come together to talk philosophy, participate in the arts, sing and dance together. View the entire campaign below.

[Images courtesy of Gucci]