Hailey Bieber Is A Gucci Girl Now—and She Just Nailed The Art Of Sheer Dressing

Tides are changing at Gucci, and the tides are (unsurprisingly) bringing in a new set of celeb fans, and yes, Hailey Bieber is one of those fans.

Bieber, ever a fellow designer bag lover, skincare mogul, and mama, knows what she likes and sticks to it. We’ve pored over her handbag collection a couple of times already, and it’s always interesting to note what bags (and brands) she loves—because she owns them in multiple colors!

And while Ms. Bieber has been photographed many times wearing vintage Gucci pieces, she’s rarely spotted wearing Gucci, but that’s about to change with Demna at the brand’s helm. If her first foray into the Gucci game is any indication, we’re in for a treat!

Hailey Bieber’s Gucci Moment: Sheer Elegance at GQ 2025

Last night, Bieber attended the GQ Men Of The Year 2025 (she’s also the November cover star) wearing a sheer tulle, all-over beaded dress—custom, of course—by Gucci.

While the sheer trend may be on the decline in favor of lace, it’s likely that Mrs. Bieber just revived the naked dressing trend back to its peak.

The star-studded event was held at LA’s Chateau Marmont. Still, all eyes were on Bieber, who paired the low-back dress, detailed with GG Strass crystals, with black underwear and the most stunning little Gucci satin evening bag, featuring a distinct Gucci Bamboo jewelry-like handle.