Loewe Fall the Alps | LUX-HANDBAGS

Loewe has unveiled its Fall 2026 campaign, a whimsical visual journey set against the stark, snowy peaks of the Alps. The campaign, photographed by Talia Chetrit, brings together a star-studded cast including Lil Yachty, Julia Garner, and Canadian actor Théodore Pellerin, capturing a spirit of adventure that perfectly complements the collection's playful yet edgy aesthetic.

This season, co-creative directors Jack McCollough and Lazaro Hernandez have infused Loewe's renowned craftsmanship with a vibrant, youthful energy. The collection, first presented at Paris Fashion Week, features a bold color palette of vivid reds, blues, and oranges, contrasted with textured knits and plush shearling coats. The stark white snow provides a striking backdrop that makes these hues pop, emphasizing the precision and detail inherent in every piece.

Spotlight on Iconic Bags

The campaign places a special emphasis on handbags, offering a closer look at new cornerstone designs like the Amazona 180, alongside reimagined classics such as the Puzzle and Flamenco. These timeless silhouettes are reinvented in special editions inspired by German contemporary artist Cosima von Bonin, whose vibrant graphics and whimsical characters add a fresh, artistic layer to Loewe's storied heritage.

A New Era of Playful Luxury

McCollough and Hernandez have successfully merged Loewe's Spanish identity with their own design language, creating a collection that feels both rooted in tradition and refreshingly modern. The campaign images, with their alpine setting, not only highlight the clothing and accessories but also tell a story of adventure and joy, reinforcing the brand's commitment to creativity and fun.

The Loewe Fall 2026 collection is now available in stores and online. Below, we explore more campaign visuals that showcase the collection's standout pieces and the artistic collaborations that define this new chapter for the house.