Loewe's Summer Best Sellers - Are They What You Expected?

The fashion world is in flux. Creative Directors are playing musical chairs, and while we wait for the “new” to arrive, we are living with the last collections of an old guard. For Loewe, that means saying goodbye to Jonathan Anderson’s wildly inventive era, a period that cemented the brand as both a critical darling and a cult favorite.

Anderson’s final touches are still sitting in boutiques and online: an evolved Puzzle bag, puffed-up Flamencos in earthy shades, and sun-drenched Paula’s Ibiza drops that channel pure summer escapism. In the wings, Jack McCollough and Lazaro Hernandez are poised to take the reins, with the fashion set watching and speculating closely.

While the runway future is uncertain, the retail present is crystal clear. Loewe’s top sellers for Summer 2025 fall into two perfect halves: timeless leather icons and beach-ready raffia must-haves.

Loewe Leather Leaders

The Puzzle Featherlight topped the list, alongside the bold, pillowy Flamenco in different variations.

Raffia Royalty

Paula’s Ibiza Anagram Basket is constantly a summer season hit, with fresh multicolor weaves selling out across multiple markets. The newer Ola is also a huge hit; this material has proven to be a perennial rather than a passing fad.