LVMH and Luxe 2023 | LUX-HANDBAGS

LVMH, the parent company of Louis Vuitton, is once again demonstrating its unwavering dedication to preserving and promoting luxury craftsmanship. For the second consecutive year, the group is participating in De(ux)mains du Luxe, an immersive event held at Station F in Paris from December 14 to 17, 2023. This initiative aligns with LVMH's Métiers d'Excellence program, which aims to highlight the extraordinary skills and expertise that define the world of high-end goods.

An Immersive Celebration of Know-How

Over the four-day event, LVMH opens its doors to middle school students, teachers, and families, offering a rare glimpse into the artistry behind iconic Maisons. Visitors are invited to engage in hands-on workshops led by experts from some of the most prestigious names in fashion and luxury. Participants can try their hand at sewing with Christian Dior Couture, explore the intricate art of leather goods with Louis Vuitton, discover the delicate craft of bottle-making with Guerlain, and even delve into perfume creation with LVMH Fragrance Brands. The experience extends to table artistry with Cheval Blanc and cosmetic formulation with LVMH Research.

Virtual Reality and Interactive Learning

Beyond traditional workshops, LVMH incorporates cutting-edge technology to bring its métiers to life. Virtual reality experiences allow visitors to step inside the world of haute craftsmanship, while interactive quizzes offer a fun and educational way to learn more about the diverse career paths available in the luxury industry. These activities are designed not only to inform but also to spark curiosity and enthusiasm among young people, potentially inspiring the next generation of artisans.

Panel Discussions and Jury Participation

LVMH's involvement extends beyond hands-on activities. On the opening day, December 14 at 10:20 am, Alexandre Boquel, Director of Métiers d'Excellence at LVMH, participated in a roundtable discussion titled "How to Re-enchant Handcrafts Among Younger People and Remove Obstacles?" The conversation addressed training opportunities, career trajectories within companies, and the role of parents and guidance counselors in shaping perceptions of craft professions. Boquel also served on the jury for the Tik Tok Challenge organized by the Comité Colbert, an open competition for young artisans and enthusiasts to share their journeys and inspire their peers.

Roundtable discussion at De(ux)mains du Luxe

Commitment to Heritage and Future Talent

LVMH's participation in De(ux)mains du Luxe is part of a broader strategy to safeguard the future of luxury craftsmanship. The group boasts over 280 distinct savoir-faire trades across its 75 Maisons worldwide, many of which are rooted in France. By engaging with young audiences through events like this, LVMH aims to ensure these invaluable skills are passed down and evolve with the times. The group's partnership with the Comité Colbert, which includes seventeen member Houses, further underscores its commitment to collective efforts in promoting French excellence.

Looking Ahead: You & ME Tour 2024

Building on the momentum of De(ux)mains du Luxe, LVMH is gearing up for the next edition of its You & ME orientation and recruitment fair. The tour kicks off on January 31, 2024, at the Carreau du Temple in Paris, followed by stops in Orléans, Clichy-sous-Bois, Reims, and Lyon before heading to Italy in April. Registration is already open via youandme.lvmh.com, offering a unique opportunity for aspiring talents to explore career possibilities within the LVMH ecosystem.

As LVMH continues to invest in the next generation of artisans, its presence at De(ux)mains du Luxe serves as a testament to the enduring allure of craftsmanship and the importance of nurturing talent to keep these traditions alive.

Louis Vuitton craftsmanship event Paris

LVMH Métiers d'Excellence program

De(ux)mains du Luxe Station F

Luxury handbag savoir-faire workshops

LVMH recruitment for young artisans

What is the LVMH Métiers d'Excellence program?

How does Louis Vuitton preserve its craftsmanship heritage?

Where is De(ux)mains du Luxe held in Paris?

What workshops are offered at De(ux)mains du Luxe?

Can young people attend De(ux)mains du Luxe?

What is the You & ME tour by LVMH?

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