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The Craie Craze: Why Hermès' Chalky Neutral Commands Top Resale Prices
Move over Chai—there's a new color dominating the Hermès resale scene, and it's paying off big time. While Chai, a soft, creamy, lightly toasted beige, recently won a popular poll for best new Hermès color of 2022, it's the shade Craie (French for chalk) that's truly ruling the secondary market. With its subtle greige undertones, Craie is fetching some of the highest premiums, even surpassing timeless favorites like Black and Gold.

The Craie Premium: A Closer Look
On popular resale platforms, a Togo Birkin 30 in Craie with gold hardware is listed at nearly ,000, while comparable Birkins in Black and Gold are priced about ,000 less. This premium isn't just a fluke—it reflects a growing desire among collectors for lighter, more versatile neutrals that offer a fresh alternative to the classic dark shades.

Nata: The Warm Counterpart
Not to be outdone, Nata—the Spanish word for cream—is also making waves. Introduced in 2019, this shade features a warm, yellow undertone that appeals to those seeking a softer, more inviting neutral. On resale sites, an Epsom Birkin Sellier 25 in Nata commands over ,000, significantly more than its Gold or Black counterparts.
Both Craie and Nata offer a sense of lightness and practicality. They're perceived as less delicate than pure white, with a heartiness that can better camouflage everyday wear. The choice between them often comes down to undertones: Craie leans greige, while Nata has a creamier, warmer finish. Additionally, the edge paint differs—Craie features a subtle, tone-on-tone finish, whereas Nata has darker, more defined trim.
Craie vs. Nata: Iconic Styles
Whether you prefer Craie or Nata, Hermès offers a range of iconic styles in these coveted shades:
- Mini Kelly Sellier 20 in Craie with contrasting Anemone stitching
- Constance 18 in Craie Epsom leather
- Mini Lindy 20 in Craie Taurillon Clemence
- Picotin Lock 22 in Craie
- Cargo Birkin 35 in Nata with Goeland and Swift
- Tri-Color Kelly Sellier 25 in Nata, Chai, and Gris Meyer
- Birkin 30 in Nata Taurillon Clemence
- Constance Long To Go Wallet in Nata
- Cargo Picotin Lock 18 in Nata
- Mini Kelly Sellier 20 in Nata with Jaune Sesame

As the resale market continues to evolve, Craie and Nata stand out as wise investments for those seeking both style and value. Their popularity signals a shift toward lighter, more versatile neutrals that complement a modern wardrobe. Whether you're a seasoned collector or a first-time buyer, these shades offer a fresh take on luxury that's here to stay.
So, which shade catches your eye—Craie or Nata? Share your preference in the comments below!
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