This Gucci Mini Bag Is Begging To Be The Next Addition To My Logo Rotation

If I were to happily accept the title of nerd, it would be related to my knowledge of (and intrigue toward) fashion history. I got my bachelor’s degree from the Fashion Institute of Technology, and one of my favorite classes was Intro to Fashion.

In that freshman-year class and others I took along the way, we learned the fascinating histories of most of today’s popular brands. Diving into each brand’s unique (often humble) beginnings offers a different appreciation for the luxury bags we all know and love.

While I love fashion for the creative outlet it gives and the joy it brings to my life (look good, feel good), a massive part of why I love certain brands is the deep roots and DNA that lie within them. Often, a brand’s logo tells a big part of that story, and while I definitely go through phases of how often I wear them, I will always love a logo.

A Very Logo’d Summer

The Gucci logo holds significance for me. I had a particular love affair with Tom Ford-era Gucci, which I attribute to his designs being some of my earliest fashion memories. I was 14 when Tom Ford departed the House of Gucci, and by then, my walls had been plastered with his ad campaigns for a couple of years.

I’d been looking for a vintage Tom Ford-era Gucci bag for a while, finally snagging the perfect little number earlier this spring. Maybe it was that hint of nostalgia for a bygone era and my earliest days of falling in love with fashion, but this summer, my logo era has had a massive renaissance.

I’ve been using my logo bags more than ever, leading my eye toward new silhouettes, too. When I saw Megs post about her Gucci Totissima Tote, I immediately fell in love with the Rosso Ancora version it was offered in as well. Of course, my needs are vastly different as I don’t have children, and I live in a walking city.

Then I discovered this GG Super Mini Shoulder Bag, which also comes in the same GG Rosso Ancora Canavs, and I gave it a second, okay, and a third look. As its name describes, this bag is mini, but it works well for my needs as I don’t carry a lot of stuff daily.

What really draws me in is the bag’s simple shape, offering hints of both contemporary and classic Gucci (I also love a shoulder bag lately). Bags that strike an ideal balance of modern with a vintage vibe tend to be the ones I gravitate towards most, and this one simply does it for me.

Which logo bags have you been eyeing?