Van Cleef & Arpels Price Increase 2022: What You Need to Know

Van Cleef & Arpels, the legendary French jewelry house, has confirmed a price increase effective October 13, 2022, across all its collections. The increase, approximately 5%, will affect Europe, the USA, and Canada. This follows an earlier 8% price hike in May 2022, which applied to all jewelry collections and iconic watches, including high jewelry lines like Snowflake and Folie des Prés, but excluded the Poetic Complications watch line. The global enforcement may vary due to currency fluctuations.

If you've been eyeing a piece from this iconic maison, now is the time to purchase before prices rise—if you can find it. Supply chain challenges, exacerbated by repeated lockdowns in France, have made luxury items harder to obtain than ever. From Chanel flaps to Birkin bags and VCA jewelry, the intent to purchase and a good relationship with a sales associate are no longer enough to secure these coveted items.

A Brief History of Van Cleef & Arpels

Alfred Van Cleef, with his father-in-law's support, started a jewelry business in 1896. In 1906, he and his brother-in-law Charles Arpels founded the Maison Van Cleef & Arpels, opening a boutique in Paris's prestigious Place Vendôme, opposite the Hôtel Ritz. The location attracted European aristocrats and international tycoons, making Place Vendôme synonymous with wealth and luxury. Over the decades, the brand expanded globally, earning accolades. In 1999, the Richemont Group, a Swiss luxury conglomerate, acquired a 60% stake, increasing it to 80% in 2001 and fully acquiring it in 2003. Richemont also owns other luxury giants like Cartier, Montblanc, and Piaget.

Iconic Designs

Van Cleef & Arpels is renowned for impeccable craftsmanship, whimsical yet enchanting designs, and attention to detail. Key collections include the Alhambra, launched in 1968, symbolizing luck, love, fortune, and health. The white mother-of-pearl Alhambra remains a bestseller, offering versatility for both casual and formal wear. The Frivole collection (2003) features nature-inspired pieces that transition from day to night. The Perlée collection (2008) is characterized by beaded borders and has seen many additions over the years, offering something for everyone.

Immense Fan Following

Van Cleef & Arpels has captivated royalty and celebrities since its inception. In 1966, the Iranian government commissioned Pierre Arpels to design the coronation crown for Empress Farah Pahlavi. After Princess Grace and Prince Rainier's marriage, the maison became the official jeweler to the court of Monaco, a title it retains. Hollywood icons like Greta Garbo, Marlene Dietrich, and Elizabeth Taylor were devoted fans. Today, VCA adorns celebrities on red carpets and fashionistas worldwide, a testament to its enduring allure.

An Impending Price Increase

With immense popularity, iconic designs, and strong financials, Van Cleef & Arpels is raising prices to maintain its prestigious position and account for rising costs. The October 13, 2022 increase is across all collections, approximately 5%. If you have pieces on your wishlist, consider purchasing before the hike—if you can find them. We'd love to hear your thoughts on the price increase and which VCA pieces you'd buy if you could.

For more on luxury investments, explore our related articles on fine jewelry as an investment and other VCA designs worth bookmarking.

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